The American Chiropractic Association (ACA) sponsored a 15-second video promoting chiropractic that aired for two weeks on the CBS "super screen" in Times Square in New York City. The video was shown twice per hour on the 26-by-20-foot screen, positioned in the heart of Times Square Plaza, from Dec.18, 2007 through New Year's Day, including during the world-famous New Year's Eve celebration.
The educational video spot, which played in one of the world's most renowned locations, highlights chiropractic's effectiveness in treating neuromusculoskeletal conditions ("Exceptional care for back pain, neck pain, headaches and spinal disorders" and improving overall health, and urges consumers to "Discover better health care. Discover chiropractic."
"This prime location is visited by more than 1.5 million people daily during the busy holiday season," commented ACA President Glenn Manceaux, DC. "This high-visibility video promotion ties in with ACA's commitment to raising public awareness and patient utilization of chiropractic."
To view the video, which eventually will be made available to interested state chiropractic associations and other organizations, go to www.amerchiro.org/press_css.cfm?CID=2637.