Position Yourself as the Sleep Wellness Expert in Health Care
May, 2015
Which discipline in health care has taken the front-row approach to sleep wellness and the importance it has to the patient's overall health? I suggest no specific doctor (other than the sleep specialist who prescribes Ambien and C-Pap machines) has made this...

Top 7 Practice Website No-No's
May, 2015
As of 2015, the majority of chiropractic practices finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp. Your website should truly be a reflection of you and your business.

How to Get Effortless Control Over Your Income Streams
May, 2015
Dr. Mike wanted to increase his income by increasing patient services, so he added massage therapy, a popular weight-loss program and a chiropractic associate.

Face Off: Anti-Inflammatory Nutrition
April, 2015
Face Off offers you the opportunity to learn more about products / services you may be considering for your practice side-by-side so you can make an informed purchasing decision. This month's product category is anti-inflammatory nutrition.

If Cash Is King, Collections Are Your Fiefdom
April, 2015
Ron has been a chiropractor in a small Midwestern town for approximately 15 years. He has made good money during that time – or at least he thought so.

Getting in the Sports-Injury Game: Marketing Do's and Don'ts
April, 2015
Want to set yourself apart from the crowd in the competitive world of sports injury management? Perhaps you want to venture into taking care of athletes and focusing more on sports-related injuries.

5 Simple Steps to Create an Effective Marketing Calendar
April, 2015
In the educational experience of most health care practitioners, business and marketing are overlooked topics.